Damien O

Allianz Insurance Announced as the World’s Most Valuable Insurance Brand

1 min read

June 23rd, 2020

Allianz Insurance has been revealed as the most valuable insurance brand of 2015 by Brand Finance® beating a host of high profile competitors.

Brand Finance, a leading brand valuation consultancy, having conducted a review of global insurance brands has revealed Allianz Insurance as the most valuable insurance brand in the world, finishing ahead of a host of competitors. Checkout the Top 50 most valuable insurance brands of 2015.

Utilising the Royalty Relief methodology as a means of determining value,  Brand Finance evaluates the price a company would be willing to pay to license its brand. The approach estimates the future revenues associated with the brand and calculates, accordingly a royalty rate that would be suitable.  Learn more about the Brand Finance methodology. The result of the review highlights the continued growth and strong performance Allianz Insurance has experienced in the previous number of years.

Damien O’Neill, Head of Marketing at Allianz Ireland, expressed his pleasure with the results stating:

"This result is a testament to the continued hard work Allianz at a global level is undertaking and is a considerable signal not just to the market but to our clients. In Ireland, we are working diligently to provide our clients with exceptional insurance products and cover. Competing in a very competitive market we strive to provide car, home, pet, boat, as well as a range of commercial insurance products of the highest quality and ensure our clients receive a fast and fair claims service, which is our number one priority. We are excited at the prospect of building on this success and look forward to continuing to grow and serve our customers."

Brand Finance also placed Allianz as the 41st most valuable brand in the world and the 9th most valuable in Europe.