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Allianz Insurance Announced as the World’s Most Valuable Insurance Brand

Allianz Insurance has been revealed as the most valuable insurance brand of 2015 by Brand Finance® beating a host of high profile competitors.

Brand Finance, a leading brand valuation consultancy, having conducted a review of global insurance brands has revealed Allianz Insurance as the most valuable insurance brand in the world, finishing ahead of a host of competitors. Checkout the Top 50 most valuable insurance brands of 2015.

Utilising the Royalty Relief methodology as a means of determining value,  Brand Finance evaluates the price a company would be willing to pay to license its brand. The approach estimates the f...

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Allianz Ireland Tops the Pole for Online User Experience in Global Reviews Study

Allianz Ireland has reclaimed pole position for Digital Sales Effectiveness in the Republic of Ireland in the latest Global Reviews study conducted in July 2015*.

 The study, undertaken bi –annually by Global Reviews, analyses the customer journey and user experience when purchasing car insurance online.

Global Reviews are hired by Allianz to conduct market research using in-market customer segments. As part of their study they set users a variety of tasks in order to benchmark the performance of the website. The study looks at a variety of different areas including:

Initial engagementIntroducing optionsEvaluating produc...

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